Customer experience

Learn how to collect, visualize, and share insights with your team to boost your customer's experience.

User testing 101
Let’s dig into what user testing is and why it’s important to understand which ideas your end users are interested in and how well your designs meet those users’ needs.
Topics:
- Customer experience
How to conduct effective UX focus groups
Find out how to gather direct feedback from users, during a UX focus group, as they test your prototype to determine to improve your product or feature.
Topics:
- Customer experience
Bridging the gap between designers and developers
Here's how to bridge the gap between design teams and development teams to create a truly stellar customer experience.
Topics:
- Customer experience
- Teamwork and collaboration
Obtaining and understanding Voice of the Customer
Read on to learn what Voice of the Customer (VoC) is, why it matters to businesses, and how you can best gather this important data.
Topics:
- Customer experience
Best practices for applying Scrum to UX design
This article dives into some best practices for applying Scrum to UX design.
Topics:
- Agile and project planning
- Customer experience
How to integrate user research into product development
Let's look at how to integrate user research into product development to improve your process and outcomes.
Topics:
- Customer experience
Tips for creating effective user surveys
Here’s how to create great user surveys to help guide UX designers and CX researchers, with tips, tricks, and traps to avoid.
Topics:
- Customer experience
6 best UX design tools
UX design tools help teams streamline the design process and deliver high-quality experiences. See our picks for essential UX design tools.
Topics:
- Customer experience
How to storyboard
Let’s discuss why storyboarding is actually a tremendous asset for creating incredible products.
Topics:
- Agile and project planning
- Customer experience
Best practices for rocking UX design
Check out these UX design best practices so you can avoid rookie mistakes and elevate the customer’s perception of your brand.
Topics:
- Customer experience
How to run a design thinking workshop
Design-driven companies are 4x more profitable—in this article, we'll teach you how to run a design thinking workshop to align your team on the concept.
Topics:
- Customer experience
- Teamwork and collaboration
How to create a customer journey map
Learn how to create a customer journey map to understand and optimize your customers’ journeys with your brand so that they want to make a return trip and tell all their friends about their experience.
Topics:
- Customer experience